So for the past 2 years (June 17th) i’ve been working for Sum Labs (originally titled “Project Florida”). We’ve been hard at work on a data platform and our own wristworn wearable device with the goal of creating something a bit more grounded in medical reality than other step-trackers on the market. I’ll spare the full pitch, but I really believe we were on the track to generate and consume sensor data more intelligently than other folks in the space, and to present a much more complete, actionable and relevant experience back to the user.
Well Project Florida is no more. It has ceased to be. It’s expired and gone to meet its maker. This is a late startup. It’s a stiff. Bereft of life, it rests in peace. […] It’s rung down the curtain and joined the choir invisible. This is an ex-company.
While it’s plenty tragic that we were still in stealth, mere months away from launching our product, far more tragic is that the truly phenomenal team we’ve compiled must disperse. It’s been a pleasure to have worked with such a great group of people in such a cross-functional way. I’ve learned more than i’ve thought possible about data analysis, medical research, design (graphical, product, hardware), firmware, foosball, astrophysics, bad carpet patterns, puns (good and bad), bikes, popular canon, cocktails, and so on. This has grown even more apparent in the wake of Project Florida, through the amazing outpouring of support from my colleagues and the brilliant people that they know.
Don’t get me wrong, the road to launch was still long and fraught with remaining pitfalls. And working in the shadow of other industry giants can be terrifying. At the least one shot – something to show for our years of hard work – would have been nice. To some extent that’s the gamble we all signed up for by joining a startup, but it could also be argued that some key promises were not upheld and some silly decisions were made.
But i’m not here to dawdle on the past (nor I can I really speak to the factors that precipitated our demise). Some folks are rightfully scared away from working on Hardware in NYC (especially at the startup phase), but i’ll stand resolute. Hardware is challenging, hardware is beautiful, hardware is fun.
So hopefully I can set aside more time to work on less stealthy things and post them here. That’s the goal, at least. Also to work on less-cliched post titles. And a less horrible theme. Until then, —Andrew